The author and project leader has over 20 years of experience in the field of advertising and marketing communications, as well as a colossal experience collaborating with leading worldwide brands in Azerbaijan (both with their local representatives and with regional and global hubs).
The advertising markets of most post-Soviet countries, as well as of many countries in various regions worldwide, can be characterized as emerging (or developing) markets.
Often, players in emerging markets lack the tools necessary for optimizing internal work processes within companies and managing the advertising and marketing activities.
This issue is partly due to an unjustifiably high cost of existing global tools for emerging markets, and often their "closed" nature (for instance, global advertising holdings have their own tools available only to their branches and affiliated companies). Additionally, these tools are often unsuitable for working in local markets due to significantly different approaches and concepts.
We see our mission as providing emerging markets with high-quality, versatile, feature-rich, yet affordable tools that would help to elevate the work processes in agencies and the marketing teams of advertising companies to a new, technologically advanced level.
And our first such tool is the AdRacer application.
Happy browsing through our site!